Trade Resources Economy Roberts Joins From Sealed Air Cryovac Where She Has Been Executive Retail Director for EU

Roberts Joins From Sealed Air Cryovac Where She Has Been Executive Retail Director for EU

Roberts joins from Sealed Air Cryovac where she has been executive retail director for Europe since 2011.

Prior to that she spent 14 years at the retailer, where she was one of the chief architects of the Plan A environmental strategy, developing the "Responsible Packaging Strategy" element of the plan.

In her new role, Roberts will be responsible for developing and delivering the strategic marketing, communications and innovation offering for Benson Group across both its? food and healthcare packaging sectors.

Benson Group managing director Mark Kerridge said: "As we continue to grow as a business it becomes essential to adopt a more detailed group marketing strategy.

"Helene's experience in sales and marketing roles, plus her time spent with a major UK retail business made her the ideal candidate for this position. We firmly believe that Helene will be able to help us take Benson Group to the next level of packaging excellence."

Roberts added: "Benson Group has grown phenomenally over the past decade.

"As the business continues to expand, I am looking forward to being involved with the creation of a more detailed marketing and communications strategy, and further developing the innovative offerings from the company for a market that is highly receptive to new and exciting packaging solutions."

Roberts, who is considered one of the leading experts in packaging, has a PhD in polymer engineering.

Source: http://www.packagingnews.co.uk/news/ex-ms-packaging-head-helene-roberts-joins-benson-group/
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EX-M's Packaging Head Helene Roberts Joins Benson Group