Envirocon Technologies, Inc., Midland, TX, a pioneer of the hard water dishwasher additive, will shortly introduce new packaging for its top-performing rinse agent, Lemi Shine Rinse, geared toward removing hard water minerals, spots, stains and film. The new packaging will be available at retailers nationwide beginning late summer 2013.
"We're excited about adding new life to our packaging just like our products bring new life to dishware and other household items that can accrue hard water build up minerals," says Dustin Bryson, marketing director at Envirocon Technologies. "As we continue to introduce the new look of our Lemi Shine products, customers will be pleased to find improved formulas, features and a consistent commitment to keeping our products innovative, effective and environmentally conscious."
Introduction of the new Lemi Shine Rinse packaging is the first phase of a brand remodel that will roll out within six months across the Lemi Shine system, which also includes Lemi Shine Original, Lemi Shine Original Family Size, Lemi Shine Original Pacs, Lemi Shine Dish Detergent and Lemi Shine Machine Cleaner.
Industry-first spill-proof cap
The 8.45-ounce, newly-designed bottle features a spill-proof cap, an industry first, to make Lemi Shine Rinse as easy to use as it is effective. The innovative formula is made with biodegradable surfactant and performance boosting ingredients and has an MSRP of $3.97.
While Lemi Shine Original is an effective additive for dishwasher detergent in the main wash cycle, Lemi Shine Rinse works in the rinse cycle to fight the effects hard water can have on dishware - such as cloudiness and etching. Both products are phosphate free and use the power of real fruit acid.
Lemi Shine Rinse is not a substitute for dishwashing detergent or other Lemi Shine products. Lemi Shine Rinse garners its best performance when used with Lemi Shine Original, Lemi Shine Machine Cleaner and Lemi Shine Dish Detergent. Lemi Shine products are available at retailers across the U.S. and offer a money-back guarantee.
Packaging Digest published this article on the company's innovate refill pouches in May: Lemi Shine Original launches prefilled Pacs pouch.
