Design agency Bulletproof has created a sleek look for a new dark fruit variant of top cider brand Strongbow
Bulletproof was awarded the project by Strongbow brand owner Heineken in October 2012 based on the strength of their existing relationship with the Strongbow UK brand team.
Commenting on the pack, which launches this month, Strongbow UK brand manager Lucy Harman said: “The packaging designed by Bulletproof fits into the new look introduced by the brand redesign of June 2012.
“The Dark Fruit look is a natural evolution, introducing a more premium, sleek and understated style. Overall the design retains the power and masculine pride of the parent brand, but introduces an intriguing new variant for a new generation of cider drinkers.”
Tony Connor, Bulletproof creative director, said: “Strongbow Dark Fruit heralds a new era in the evolution of the Strongbow brand. In a sea of premium flavoured cider we wanted to create a credible,accessible option for Everyday Cider drinkers with a powerful, masculine positioning.
“The matte charcoal finish ensures masculine cues, whilst remaining inherently Strongbow through our distinctive architecture and branding.”
Strongbow Dark Fruit will initially launch a 440ml can with 10 x 440ml can multipacks available in the off-trade from June 2013, followed by 500ml glass bottles from mid August.
