Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 3/22/2013 8:31:30 AM
For the second consecutive year, el Jimador, 100 percent blue agave tequila, has released limited-edition soccer bottles. As the official tequila sponsor of Major League Soccer (MLS), the U.S. Men's and Women's National Teams and the annual U.S. Tour of the Mexican National Team, the brand will distribute the 750 ml packaging to kick off the soccer season for a limited two-month period in key markets nationwide.
The bottles will be available in all three expressions, Blanco, Reposado and Anejo, each featuring the team colors and logos of MLS, Mexican National Team and U.S. National Soccer. Meant to emulate the movement of flags swaying and capture the passion of soccer fans during matches, the bottles feature a stylized soccer theme that weaves soccer ball motifs, the team colors and the brand's iconic graphic designs of agave plants in the background. The bottles will be for sale at retail accounts across the country.
"Soccer is el Jimador's top platform and a great vehicle to engage and create a deeper relationship with our consumers," said Jesus Ostos , brand manager for el Jimador. "Given the success of last year's commemorative soccer bottles, we continue offering aficionados the opportunity to bring their passion for soccer to life with Tequila el Jimador."
This year's bottle designs, created by Jesus Ostos , reflect the passion and pride soccer fans have for the sport, and mirrors el Jimador's dedication and pride in crafting quality tequila. el Jimador tequilas have earned gold and double gold medals at the 2012 San Francisco World Spirits Competition, the most reputable and recognized competition in the spirits industry.
