The cheese maker and brand design consultancy had already worked together on Shepherd's Purse branding and packaging, and with Le Tour De France coming up, they decided on a limited edition cheese pack to celebrate.
The company's flagship product, Yorkshire Blue – which also celebrates its 20th anniversary this summer, was considered ideal for the project.
The Yorkshire Blue labels were already blue, so Robot Food added white and red stripes in honour of the French flag.
The proud cow at the top of packs, there to signify the usage of cow's milk in the product, instead became a 'winning' cow resplendent in the iconic yellow jersey. Next up was the name, which was changed to become 'Le Yorkshire Bleu!'.
Simon Forster, creative director at Robot Food, said: "Le Tour coming to Yorkshire is a great opportunity for local brands. As two passionate Yorkshire based companies, we couldn't resist collaborating on a limited edition pack."
