As the wind vane of Chinese beauty and hairdressing cosmetics industry,China International Beauty Expo has successfully held 42 tradeshows twice a year since 1989. The organizer has just announced that there will be three tradeshows per year from year 2016, March and September in Guangzhou at the China Import and Export Fair Exhibition Hall and in May in Shanghai at the National Convention and Exhibition Center (Hongqiao). It is the largest tradeshow for the industry in the world, with annual exhibition area reaches 660,000 square meters, covering the whole industry chains from B2B, B2C, OEM, and complete coverage manufactories. The Expo has attracted companies from all over Chinese, Asia, Europe, US and Northern America. It is not only an important event for trading but for professional training and informative industry forums are held during the event. Not only cosmetology and hairdressing professional training schools, anti-aging centre, world renown surgeons and scientists are represented by their countries' official Chambers of Commerce and associations to share ideas on this platform. China International Beauty Expo is the largest and the most authoritative information communication platform for the beauty industry in China.
China International Beauty Expo gathers well-known international brands as well as key players of the beauty industry under one proof. It is recognized as an ideal one-stop platform for traders of the industry. The Expo is also known for its rich calendar of special events, including demonstrations, forums and seminars covering various subjects on beauty, hair, spa, packaging, etc. conducted by specialists and elites from leading industry associations, media and enterprises. The fair is thus not just a major showcase of beauty products but also the wind vane for beauty trends in China.