Stationery industry is one of the most rapid development of light industry, with the rapid development in recent years, stationery industry got all kinds of changes.No matter it is a marketing model change,the new stationery innovation , or the positioning of the enterprise development,it has a certain change.
A new trend: Creative stationery sell like hot cakes, traditional stationery is rare
Emerge in endlessly of creative stationery is obvious, when visiting stationery market, it is easy to find eraser with banana shape, correction tape with tennis racket shape or cylinder shape...Open the online stores, full screen of Japan and South Korea stationery, creative stationery also declared the mainstream trend of the market to consumers. But unlike with creative stationery,the terse, traditional stationery products are rare in recent years, of course this is not to say that the concise stationery is not popular.While relatively speaking , fancy stationery are preferred by the consumers.
New model: electrical business developed rapidly, the traditional wholesale become cold
There are two new semesters of the year, and they are the best business time of the traditional stationery wholesale market . But it did not bring the stationery business a special income in recent years.This is due to the less channels and the development of e-commerce, more and more consumers prefer to purchase student stationery directly from the network .It also makes the stationery wholesale market more cold .This also reminds the stationery manufacturers to inject electronic commerce into the development of enterprise .
New trends: stationery businessmen attach importance to brand building
To face with the complex stationery market, when consumers choosing the stationery,they always consider the economy and practicability , but more and more prefer to the brand products.The popular of high-end stationery does not mean that the public is increasingly advocating "luxury", because most of the high-end stationery price still within the scope of the consumers to accept, but for an increasingly saturated stationery industry, fierce competition and market exit mechanism is pushing the stationery industry to the era of brand.And it can be seen that the stationery brand is valued from the weak export market.Most export stationery enterprises should shap the brand when developing "consumption" business.
