TV Vendors Are Expected to Ramp up The Production

TV vendors are expected to ramp up the production of direct type LED-backlight models for the entry-level and mid-range segments in 2012, boosting the penetration rate of those models in the entire LCD TV market to reach 5-7% in the coming year, according to industry watchers. TV vendors are also likely to lower the brightness of direct type backlight models to 350-400 nits in order reduce the price gap between LED- and CCFL-backlight models, the sources added. The price difference between 40/42-inch LED- and CCFL-backlight TVs reached 77% on average in September 2011, according to data compiled by Digitimes Research. The unit cost of direct type backlight models in 42-46 inch sizes with a brightness of 350-450 nits will be only US$18 higher than comparable CCFL-backlight models, the sources further estimated. Source: www.digitimes.com