The research also found that over half of all consumers (54%) consider certification labels as the most reassuring proof that environmental and sustainable development considerations have been taken into account.
Other means of proof include country of origin (30%), brand (24%) and recommendations by family/friends and media (17% and 16% respectively).
Consumers globally believe that it is important to make ethical choices, with 60% of all those surveyed agreeing that their shopping choice for a labeled product can make a positive difference to the world’s forest.
Only 10% of consumers felt that their choice for a sustainably sourced product would not make a difference.
Additionally, nearly 30% of all consumers responded that they actively look for forest certification labels when shopping.
“We are encouraged that consumers recognise the benefits of forest certification, with the PEFC label enabling them to consume responsibly and to reward companies that label,” said Ben Gunneberg, Secretary General of PEFC International.
“It shows that certification is being recognised on the shelves when consumers are making their choices whilst they are deciding upon which products to purchase.”
