Women are more than three times more likely to be targeted with on-pack promotions and packaging gimmicks than men, according to a survey by show organiser easyFairs.
They did this survey ahead of their Packaging Innovations 2013 show in October. Do you agree with this research? Are women more susceptible to promos?
PN normally selects four candidates to participate in answering the question. Answers will appear online and in the magazine.
If you are interested in participating PN will need a 80-100 word 'yes' or 'no' answer from you and a high-res headshot image of you. Deadline is for 12 July.
Source:
http://www.packagingnews.co.uk/news/appeal-for-candidates-for-pns-august-big-question/
