OffTheScale (OTS), a new fitness platform being promoted by celebrity fitness trainer and author Jay Cardiello, will be powered by Garmin's Vivofit II fitness tracker.
OffTheScale provides a Garmin wearable device to each of its participants. The tracker measures steps taken, and combines it with user data to calculate distance walked, calories burned, activity duration and intensity. The device automatically uploads data to the OTS app where a number of features are available: an overview of physical activity, setting and tracking goals, food and activity logs and interacting with the OffTheScale community.
This device is paired with the OTS mobile app, and allows participants and leaders to track progress in movement and exercise throughout the program. Additionally, the app supports the three core disciplines of the program, daily motivational feedback, tools to track meal consumption, real-time messaging engine with group leaders, and video content of the OTS exercises.
"We selected Garmin after a thorough review of the wearables marketplace," said OffTheScale Co-Founder Ashley John Heather. "Garmin's Vivofit II product has an extraordinary battery life, unique group syncing technology and a high comfort factorIn our early trials, participants love the devices and by using them, we are able to create a class-leading consumer experience."
It is well documented that obesity and associated chronic diseases are the primary causes of rising healthcare costs, and a deteriorating quality of life for adults in the U.S. According to the Centers of Disease Control and Prevention (CDC), over half of the U.S. population is suffering with chronic conditions. Obesity and chronic disease interventions are being prescribed to at-risk patients by medical professionals, and paid for by insurance providers and employers.
"We're very excited to team up with OffTheScale and bring our daily activity trackers to their comprehensive program," Garmin Wellness Sales/ Marketing Manager Allison Swelin. "Like OTS's program, our activity trackers were designed to help educate, encourage and motivate users to develop healthy habits for life."
OffTheScale was established in New York in 2014 to dramatically reduce the healthcare cost burden associated with our global obesity and chronic disease epidemic. OTS offers a trusted healthcare platform to combat obesity and other chronic diseases delivered through a multi-channel platform, combining in-person sessions, online community tools and mobile applications. OTS delivers structured physical activity, nutritional education and lifestyle change action planning to maximize engagement to maintain long-term participation and outcomes for substantial numbers of patients, employees and community residents.
