Columbia Sportswear Company opened its first Columbia Performance Fishing Gear (PFG) concept store in Texas at Southlake Town Square near Dallas in time for Black Friday.
Columbia's popular PFG collection is inspired by the performance, style and comfort needs of professional and recreational anglers, and is being embraced as a lifestyle brand by consumers of all ages.
"As a Texan myself, I know that everyone in the Dallas area enjoys a lifestyle that includes a wide variety of outdoor activities anchored around the water and the sun," said Shawn Cox, Columbia's senior vice president of retail. "We couldn't be more excited to welcome folks from around the region to this great new location and to further promote the PFG lifestyle."
With a clean design, boutique feel and digital integration that includes an interactive knot-tying station, the Columbia PFG store is sure to entice accomplished and aspiring anglers, along with their families and friends. In addition to an array of PFG products, shoppers will also find classic Columbia styles designed to keep them warm, dry, cool and protected no matter what the weather has in store.
To celebrate the grand opening of the new store, visitors will have a chance to experience Columbia's latest innovations aimed at keeping consumers warm, dry, cool and protected with samples, demonstrations and opportunities to participate in promotions from the PFG team onsite.
The store is open to the public Monday-Saturday from 10am until 9pm, and 12pm until 7pm Sunday.
