Trade Resources Industry Views Sony Claimed Company's Financial Struggles Were Down to Poor State of The Global Economy

Sony Claimed Company's Financial Struggles Were Down to Poor State of The Global Economy

Sony claimed the company's financial struggles were down to the poor state of the global economy,as well as the change in the exchange rate for Japanese Yen.

The story was more positive within the mobile products and communications segment of Sony.It reported a 133%increase in sales to£2.3bn,but this was due to the consolidation of Sony Mobile into the company–ending its 11-year partnership with Ericsson by buying the Swedish company's share in the business.

Sony Posts Losses as Mobile Segment Booms

However,while this business move increased sales,it also cut operating income dramatically,with the division recording a loss of over£230m,equivalent to a drop of 28%.

"Sony is working to improve profitability[of the mobile division]and harness the full power of the Sony Group by further enhancing cooperation within the electronics businesses,improving the efficiency of engineering by enhancing collaboration between engineers,strengthening product competitiveness,restructuring operations,and,in the area of sales,increasing cooperation with Sony Group companies in each region,"read a statement from the company.

The company has put in a number of restructuring measures,including the loss of more than 10,000 staff,in an attempt to come back to profitability.

"Sony is working to improve efficiencies and establish an organisational structure that enables such improvement,primarily in the electronics businesses,"the report concluded.

"Sony is moving toward a leaner and more dynamic structure for its business units,headquarters,administrative divisions and sales companies,primarily those in developed countries."

Source: http://www.computerweekly.com/news/2240160760/Sony-posts-losses-as-mobile-segment-booms
Contribute Copyright Policy
Sony Posts Losses as Mobile Segment Booms