Jack Astor's launches coin-operated tabletop beer taps in restaurants across the country.
This first-of-its-kind innovation is designed to make beer more accessible to guests and meet rising consumer demand for immediacy and unique experiences.
According to informal research conducted by Jack Astor's, guests get impatient for beer service after about three minutes. This new coin-operated innovation will allow instant access to beer, and the experience of a self-poured pint.
"Our millennial guests are accustomed to on-demand service," says Todd Baril, National Beverage Director at Jack Astor's. "When it comes to their restaurant experience, we're listening to our guests and proactively meeting those needs."
To operate the table tap, guests insert coins of any denomination. The tap releases a corresponding amount of beer to the change entered. Beer offerings will come from local craft brewers across Canada.
The taps have been designed with responsible drinking measures in mind. The taps do not turn on until a server checks guests' photo identification.
"We're excited to be first to market with this coin-operated, personalized solution," says Baril. "The pint glass has been the standard pour for hundreds of years, but what if a guest just wants a dime worth of beer?"
Anticipating consumer behaviour, Jack Astor's has sourced a line of smaller glassware to accommodate dime and quarter pours.
Jack Astor's Research Highlights:
The average mouthful of beer costs $0.10
The average guest carries an average of $4.80 in loose change
Bartenders save an average of 96 minutes per shift