Sales and marketing executive Mike Ely is leaving NiteRider after 15 years with the company to lead Australian parts and accessories brand JetBlack Products’ expanded push into the U.S. market.
JetBlack manufactures a range of cycling products, including eyewear, pumps, headsets, bottom brackets, car racks, bags and trainers. In its home market of Australia, JetBlack also distributes brands including CamelBak, Stans No Tubes, Light & Motion, SixSixOne, Pivot, Weldtite, Crankbrothers and BH Bicycles.
Hawley currently distributes select products from JetBlack in the U.S., but it’s Ely’s hope to bring the entire line stateside. He also plans to administer a firm MAP policy to protect dealer margins.
“The opportunity to support and build a brand in the U.S. that manufacturers such premium products offered a new and entrepreneurial challenge,” Ely said of his decision to leave NiteRider. “Similar to NiteRider, JetBlack is committed to product quality as well as exceptional customer service—a recipe for success. However, the decision was difficult as my 15-year tenure at NiteRider has been both successful and rewarding.”
