In the latest phase of the Share a Coke campaign, the brand will tour the country offering an on-site printing service through kiosks and vending machines offering a free personalised bottle of Coca-Cola, Coke Zero or Diet Coke.
The tour, which will travel across the country, will allow all consumers to visit and receive a personalised Coca-Cola, Diet Coke or Coke Zero bottle, to share with their friends and family, no matter how rare or unique the name.
The launch of the summer-long personalisation tour coincides with the announcement of 100 new names now appearing across shelves.
Celebrity
Coca-Cola has been working with music star Conor Maynard, who will help to spread the word about the campaign and inspire everyone to Share a Coke with their loved ones through a performance of some of his favourite dedications via a live streaming experience via Google Hangouts.
Further amplification of the campaign will also see a new edit of the TVC and national press advertising featuring the new names.
The summer-long, personalised experiential tour kicked off yesterday (1 July) in Inverness. ?People can log onto www.shareacoke.co.uk to find out their closest scheduled stop from more than 70 city stops across Great Britain.
The campaign has already been well received, with more than 120,000 tweets to date from engaged consumers, who have found or received their 'special' bottle.
'Best marketing promo'
The campaign has also been well received by retailers. Bintesh Amin from Londis in Blean said: "The Share a Coke promotion has been one of the best marketing promotions I've seen in a long time.
"It's the same great product and same familiar pack size, but we have seen a genuine uplift in sales as people come in to search for their names. We have had new faces in the stores, as well as customers coming in specifically to look for bottles.
"It's been such an awesome promotion and it has given us another reason to interact with both new and existing customers. We even thought about putting the names in alphabetical order – but they don't stay on shelf long enough!"
Coca-Cola Enterprises operational marketing director Caroline Cater added: "This summer's Share a Coke campaign has sparked the nation's imagination. We've already seen thousands of people engaging with it and we are delighted to be able to now take this campaign on the road so that everyone can have the opportunity to create a personalised bottle of Coke with their best friend or family member's name on it.
"It's also great that Share a Coke has helped create such a high level of engagement with our customers and it's great to see retailers such as Bintesh excited about the impact on their stores. With the second wave of names now released, we would urge retailers to stock up to keep the momentum going during this second wave of the campaign."
