US-based pet food producer Dogswell has announced the launch of new packaging for its complete line of Jerky Bars.
According to the company, the new packaging design simplifies nutritional information and presents imagery that is vivid and appetizing, and communicates the healthful nature of the treats.
The Jerky Bars package design features hues of orange and blue. The labeling identifies the added functional health benefits from ingredients such as Flaxseed & Vitamins for skin and coat health and Glucosamine & Chondroitin for hip and joint health.
As part of its new packaging design, the company also offers photographs of fruit, vegetables, meat and fish.
Dogswell CEO Marco Giannini said, "We wanted to create new packaging that conveys the awesomeness of the improved product within."