Les Petits, the house of luxury for kids launched the iconic brand Young Versace in India at the WHT’S IN exhibition at the Kila, Seven Style Mile, Mehrauli. Set against the backdrop of sandy shores, complemented with surfboards, starfish and shells, the preview was reminiscent of an aquatic playground resonating the stunning tropical prints from their Spring/Summer 2013 collection.
Speaking on the occasion, Swati Saraf, President, LesPetits said, “After successfully bringing in eminent international kids brands, the launch of Young Versace in India marks a milestone in the booming kids luxury segment. We are ecstatic to be bringing in one of the biggest fashion houses into the country and ramping up the kidswear luxury industry. The Versace kid’s line is the most luxurious and sought after collection for kids this summers. Young Versace will give both parents and the kids a lot more to look forward to.”
Young Versace, the renowned Italian fashion brand is now available in India for children aged between 0 to 8 years. The brand’s SS’13 collection is inspired from the treasures of the sea by using exceptional elements from the House of Versace to create a perfect fusion between tradition and glamour. With contrasting vivid colours combined with delicate pastels, boys and girls would enjoy dressing up in striking tropical floral and Miami prints in rich shades of pink and blue. This vibrant line is offset by a calmer collection of soft-hued lilacs, pinks and greens for the babywear range. The collection is characterised by a kaleidoscope of styles and materials with a riot of colour embracing it all.
The SS’13 collection reinvents the classic silhouettes including the timeless baroque, the gingham check and the quintessential black. The “Trésors de la Mer” meaning treasures from the sea print, has been adopted from the women’s collection for Spring/Summer 2012, with delicate preferences for little girls, prioritising lightweight fabrics and subtle pastel nuances of lilac, aqua green and yellow.
Young Versace is a favourite among celebrity moms. Recently Kaia Gerber, daughter of supermodel Cindy Crawford was spotted wearing the signature collection from Young Versace.
The launch was attended by the who’s who of Delhi with their little ones and were seen gushing over the fabulous collection. Young Versace SS 2013 Collection is exclusively available at Les Petits.
The Young Versace SS 2013 Collection:
Nursery (0-3 months)
The classic Baroque swirl draws on a fresh, new palette in the favourite colours of the Maison: lilac, acid green, and aqua. Body suits, playsuits and rompers feature alongside cashmere items lit up by sparkling glitter effects for a unique and stylish appeal. Silks and white organza with intarsia inlay contribute a royal quality to gorgeous outfits for special occasions.
Baby (6-24 months) – Kids/Junior (2-12 years)
For little girls, the timeless Baroque print is reinvented in an op art style based on mini gingham patterns in contrasting white and aqua green. The same theme is repeated in combination with a gingham check print from the Versace archive. Trenches, single shoulder dresses and mini shorts harmonise perfectly through the use of colour and graphics.
The Trésors de la Mer print, borrowed from the women’s collection for Spring/Summer 2012, nods playfully at the delicate preferences of little girls, prioritising lightweight fabrics and subtle pastel nuances of lilac, aqua green and yellow. A sensitive approach to embroidery, and perfectly judged pleating, result in sophisticated examples of supreme good taste. Shells and starfish adorn dresses with fluid lines as well as fleeces and trousers for a casual chic look. The same mood defines the beachwear: bikinis and swimsuits, enriched with diamanté and studs, attain something of the beauty of pieces of real jewellery.
Total black is as essential as always, but softened by new and unexpected touches of broderieAnglaise in a combination of geometric patterns and gold detailing. The same ornamental features recur on the tough leather biker jacket, the season’s absolute “must have”.
All-over palm tree prints and gingham check patterns come together in a mix of prints exploring black and white contrasts that emphasise the clarity of the designs. Mini dresses and mini skirts teamed with parkas and windproof blousons add up to an ensemble of outfits that showcase the contrast between lively prints and simple, precise lines.
The MICROCAPSULE Light Gold is a central strand that runs through the whole collection for girls: a range of transversal pieces, lit up by crystals and studs that embellish the Medusa and Greek fret motifs.
Ultra colourful prints for high summer, a tribute to the classic Miami mood of Gianni Versace, have been created to appeal to young boys and girls. The stunning combinations of colours in the “flowerflage” pattern are mixed with palm tree prints that traditionally conjure up the image of holidays: fuchsia pink, peony and orange for her, and acid green, turquoise and sky blue for him.
For boys, the Young Versace Spring/Summer 2013 collection offers clothes with a tailored quality for a formal look that is contemporary in style and punchy in attitude. Suits in black-and-white mini-gingham fabric alternate with others in plain colours with contrast edges and Baroque swirls. The T-shirts with robot prints are given a three-dimensional effect by the use of studded features, and are worn with denim treated with a metallic coating suggesting the reflective surface of robots.
Jungle references emerge from the exclusive “flowerflage” pattern in shades of woodland green, acid green and military green, with flashes of turquoise. Timeless animalier prints are as powerful as ever, combined withblack to reconnect with the rock ’n’ roll soul of the Maison. These are highlighted by graphics that reproduce images of the iconic metalwork so typical of Versace.
