For many Australians, Frosty Boy soft serve ice cream is synonymous with summer days and childhood treats.
If Chief Executive Officer Dirk Pretorius gets his way, this connection and affection towards the Frosty Boy brand will become worldwide.
The Gold Coast based business is celebrating 40 years in business this year with big international expansion plans.
“You must constantly have a clear, and what may seem an ambitious goal that you focus on and be determined to achieve it,” Pretorius says.
Frosty Boy is not new to exporting internationally. It began doing so in 2001 when Pretorius first joined the company. Today its products are available in 48 different countries. Moving forward it is not so much a matter of physical expansion for Frosty Boy, but instead building its brands so it is the number one preferred soft-serve provider internationally.
“Being able to expand into international markets has assisted with achieving phenomenal growth and I’d go as far as saying our biggest achievement in 40 years is growing to the level we are at today,” Pretorius said.
Pretorius however says the company is not ignoring the the pull of China and has plans to focus on the country in 2016.
“Brand Australia is strongly recognised in international markets, particularly in China. The Chinese market is willing to pay more for good quality Australian products, such as our beverage range bases. We are determined to do more in our current markets, while in 2016 expanding in key international markets including Greater China; India and The Middle East,” he said.
“We are equipped to do it, and it’s our strategy and the efforts of the people who have been part of Frosty Boy’s 40-year journey who have got us here,” Pretorius added.
