To redefine the fashion space this summer, Myntra.com, India’s largest e-portal for fashion and lifestyle products, along with the gorgeous Bollywood actress Genelia Deshmukh announced the launch of the third edition of their fashion property Star N Style.
Along with the new collection, Myntra.com also launched its mobile interface to help shoppers gain anytime, anywhere access to their favourite online fashion destination in India. Much to the anticipation of the fans and audience, Genelia revealed secrets about her personal style while chatting with popular Bollywood & Fashion blogger Miss Malini, making the event even more exciting.
Genelia launched six new looks that are now free for all to embody. Whether it is an evening dinner date, lunch with friends or a casual outing, this vibrant collection inspired by global Spring Summer’13 trends is available only on Myntra.com.
Myntra’s constant quest to exceed customer expectations by providing tailor-made fashion solutions is evident, given the fact that they have associated with 3 leading ladies and fashion icons to launch new editions of Star N Style every quarter. This property was first launched by the elegant Kalki Koechlin, followed by the ravishing actor Chitrangada Singh. With today’s launch, Genelia Deshmukh became the third star to showcase her picks on Star N Style.
“Star N Style is one of our most engaging platforms that has been designed keeping in mind the emerging fashion trends and more importantly, the pulse of today’s youth. Fashion in India is greatly influenced by Bollywood celebrities and Genelia strikes a unique chord with today’s youth,” stated Sunjay Guleria, VP Marketing, Myntra.
“Backed by our new mobile interface which allows shoppers to browse through 30,000 products across 500 brands anytime, anywhere, we foresee great uptake and feel that we can confidently address the needs of the fashion space, at large,” added Sunjay.
“For me, Myntra.com stands for quality, trust and a world of opportunities. I feel truly excited about becoming the face of Star N Style. I look forward to sharing my personal insights on fashion and consider this as a great platform to engage with a wider audience,” said Genelia Deshmukh, Bollywood actress.
‘Star N Style’ aims at bringing celebrity youth icons together to showcase their personal style. Genelia’s unique looks will be exclusively showcased on Star N Style along with her style tips on Myntra.com’s style blog – Style Mynt.
