Simply Be, part of N Brown Group PLC, announced a collaboration with model and actress, Kelly Brook. Her debut collection for the brand will launch in September 2014.
The Kelly Brook for Simply Be collection also marks the most inclusive range for the brand with sizes starting at a size 10 for the first time, ranging up to a size 32.
Created in 1999 as a catalogue based business offering women fashion that fits regardless of size, Simply Be, has evolved into a well-loved online and retail store brand.
Despite catering for the bodies of the majority of women in the UK - the ‘plus-size’ market has historically suffered from a reputation for clothing that rarely reflects the catwalk trends, but Simply Be consistently swims against the tide offering fast fashion for all women. Kelly Brook’s range is no exception, representing a collection of designer inspired pieces.
Angela Spindler, CEO at N Brown Group PLC comments, “The Simply Be customer expects trend-led product that she is confident to wear, regardless of her size.
Kelly Brook is the perfect fit for Simply Be as she is shining example of somebody who embraces and celebrates her curves. She has put huge amounts of energy and passion into designing her collection with our team, ensuring each piece has the vital ingredients necessary to make our customers feel fantastic.
Kelly Brook says, "It’s been brilliant working with Simply Be on this collection. I really wanted it to reflect some of the latest trends but also give women the confidence to embrace and show off their assets.
I've always found it difficult to find clothes that fit my body shape, so this has been a wonderful opportunity to create a range that is all about fitting and accentuating curves! I can't wait to see what people think of it!"
Kelly Brook for Simply Be will also be available to buy in the brand’s nine existing stores as well as a number of stores set to open this year including Belfast, Merry Hill and Edinburgh.
The full range will also be available in the brand new flagship store on Oxford Street in London, which will open in mid-September.
Continues Angela Spindler; “Our growing store portfolio, combined with our fashion forward website places Simply Be at the forefront of omni-channel retail for customers looking for fashion regardless of their size. We’re looking forward the continuing success of the brand with Kelly as part of the team.
The 14 piece collection will be supported by a TV advertising campaign, in which Kelly Brook will feature, as well as print advertising and a social media and digital strategy.
