Jim Beam, a bourbon whiskey brand produced by Beam Suntory, has launched new global packaging redesign for its entire portfolio.
The global packaging upgrade marks the first time changes to the bourbon bottle in decades and comes after two years of the launch of American brand global marketing campaign, Make History.
Upgrades to the packaging include new premium bottle structures; refreshed labels with higher quality paper; new bottle closures for the premium line; real gold foil and matte finishes; and label management across the flavored product range.
The redesigned Jim Beam portfolio will be made available starting from mid-2016 in the more than 100 markets including in the US, Australia, Germany and Japan.
Beam Suntory said that the updated bottle and exterior styling would better represent the premium liquid, which is not changed.
With the new redesigned packaging, the Jim Beam Bourbon bottle will have bolder structure with more cleanly designed labels featuring premium finishes, refreshed distiller portraits and a refined rosette logo.
Additionally, the premium portfolio products feature a bolder, more rectangular bottle structure with premium label enhancements and matte finished shrink sleeves along the closure.
Beam Suntory plans to bring the upgraded packaging across the entire Jim Beam portfolio in the US by August 2016.
The portfolio includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Apple, Jim Beam Honey, Jim Beam Kentucky Fire, Red Stag by Jim Beam and Jim Beam Devil's Cut.
In 2014, beverage can manufacturer Rexam partnered with Jim Beam Germany to manufacture limited edition world cup cans.
