On January 16 and 17,2015, Dongfeng Liuzhou 2015 marketing business annual conference was held in Guangzhou. From all over the country, Dongfeng Liuzhou heavy truck dealers, service providers and the special vehicle factory representatives and industry media press got together in Guangzhou to review the macroeconomic trends and the overall situation of the heavy truck market in 2014, and discuss strategies for 2015.
On domestic market, Dongfeng Liuzhou 2014 annual cumulative production and sales are 280000 trucks, up by 24% year-on-year which is a new record. Sales revenue exceeded 20 billion Yuan. Also, Dongfeng Liuzhou achieved market share of 4.44% under the overall market downturn, up by 0.02% year on year.
In 2015, commercial vehicles market enters micro growth stage, and the domestic heavy truck industry is expected in the total demands of 950000 units. Dongfeng Liuzhou also made new annual business objectives: throughout the year to complete the commercial vehicle sales of 45000 units.
It is reported that Dongfeng Liuzhou will upgrade its commercial vehicle brand in 2015. By then, the existing "Chenglong" and "Balong" will become the new “Chenglong” through the strategic upgrading integration, so “Balong” will disappear in the future.
