Trina Turk announced the collaborative partnership with Manhattan Beachwear, to design, manufacture, market and distribute the first exclusive Trina Turk active wear collection. The collection, named Trina Turk Recreation, will debut the Resort 2014 collection at Magic. Other collections are scheduled for spring and summer 2014.
The partnership between Manhattan Beachwear and Trina Turk is long standing and has generated one of the most sought after and recognized swimwear brands in the marketplace with Trina Turk Swim & Spa. This new collaborative partnership will expand upon the success of the swimwear business and introduce Trina Turk's unique design aesthetic into the active wear market.
The Recreation Collection will be comprised of tried and true active wear silhouettes infused with Trina Turk's unique design DNA. Key pieces include leggings, shorts, jackets, sports bras, Capri pants, and active tanks and tops. All items have a high Lycra content with reinforced seams and inner construction for superior fit and functionality. Trina Turk Recreation was designed to be a true mix and match collection with pieces designed to be layered together for style, function and comfort.
"Recreation is a natural extension for the Trina Turk brand, complementing our customers' modern, fashionable lifestyle. We're excited to bring her great pieces she can wear to take part in the active pursuits she loves" says Trina Turk, CEO and the creative force behind her namesake brand.
"As fitness and overall good health has become a very high priority in today's Contemporary consumer's lifestyle, we at Manhattan Beachwear are very excited to collaborate with Trina Turk in this new venture, and believe that the Trina Turk Recreation Collection will become a leader in the movement to integrate a fresh designer fashion aesthetic into this consumer's active wardrobe," says Howie Greller, VP Design/Marketing.
"Trina's use of distinctly recognizable California Modern prints, colors, details, and innovative fabrications will differentiate the Trina Turk Recreation Collection from other well-known brands in the active marketplace. Whether this consumer prefers fitness, yoga, Pilates, cycling, or country club sports, the interaction between fashion and function will elevate this loyal customer to a new world in the universe of active sportswear."
About Trina Turk
Inspired by the multicultural mix, architecture, and landscape of California, the Trina Turk collection is full of the seasons most casually sophisticated and "must have" silhouettes. Trina's philosophy is to create wearable, optimistic fashion that incorporates the best aspects of classic American sportswear.