There is a growing recognition that rather than being a distraction or a time drain, social tools could hold the key to a more productive way of doing business, this report from Google argues.
Today professionals are using social tools for:
• Finding people, information or expertise more quickly (41%)
• Collaboration and knowledge sharing (37%)
• Widening personal networks, building professional relationships, raising profile and creating communities (34%)
• Reducing the volume and length of emails (31%)
Social media in business:
• 70% of professionals believe social tools will change business strategy
• 69% think businesses that embrace them will grow faster than those that don’t
• 68% believe businesses that embrace social tools will find it easier to attract and keep the
best people
• Professionals estimate that productivity could be increased by nearly 20% through the use of social tools
Google surveyed 2,700 professionals across France, Germany, Italy, the Netherlands, Spain, Sweden and the UK.
