InterContinental Beverage Capital (IBC) has signed an advisory agreement with Miami Bay Beverage Company (MBB).
According to the agreement, IBC will provide strategic business and financial guidance and services aimed at refining the brand, while accelerating MBB's distribution and developing its infrastructure.
MBB, a functional beverage company based in Branford, CT developed and markets trimino protein-infused water. IBC is a New York-based merchant banking and advisement firm with offices in New York, Atlanta and Boca Raton.
trimino is a healthy, delicious, low-calorie alternative to sugar-sweetened beverages. It targets active, health conscious, protein aware adults as its core consumers and is available in over 2,500 locations in 20 states. trimino contains seven grams of high quality whey protein isolate and 100 percent of the Recommended Daily Allowance (RDA) of vitamin B complex. It is light and refreshing with no sugar, carbohydrates, caffeine, gluten, or lactose. At only 28 calories per 16-oz. bottle, trimino comes in four Simply Delicious flavors: Peach, Mixed Berry, Strawberry Lemonade, and Coconut Pineapple.
MBB CEO Peter J. Dacey said: "MBB's partnership with IBC will bring important resources and capabilities at a time when we are experiencing strong results, entering new markets and accelerating the business".
IBC chairman John Carson said: "trimino is targeting consumers and entering markets and channels where IBC can draw upon its vast resources with deep levels of capability and success. IBC will assist MBB's growth by focusing on its strategy, brand, distribution and capital efforts".
IBC lead operating partner on the project Stephen F. Horgan said: "In a relatively short time, Miami Bay Beverage has made a great impact with trimino through the combination of a great concept, great product and great people. IBC is excited to help them on the next part of its journey".
