Shell Rotella in inducting 10 "iconic tours" from the music industry into its Haul of Fame, and will announce at the Billboard Tour Conference and Awards Nov. 13-14 a Live Music Hauler of the Decade.
The first inductees from the music industry into the Haul of Fame include: Bon Jovi, Brad Paisley, Dave Matthews Band, Kenny Chesney, Rascal Flatts, The Rolling Stones, Tim McGraw, Toby Keith, U2 and the Vans Warped Tour.
Shell says it chose the above acts by analyzing Billboard Boxscore, with input from artist managers, tour managers, production managers, producers and other touring professionals. Collectively, those acts rolled up to venues more than 4,000 times and travelled nearly two million miles using 200 motor coaches and nearly 500 trailers and haulers.
"The Shell Rotella brand is excited to once again be part of the Billboard Touring Conference and Awards, helping to shine a spotlight on the trucking, van and coach companies that work hard behind the scenes to help America's top artists conduct their tours," said Chris Guerrero, global brand manager, Shell Rotella. "We look forward to welcoming the iconic class of inductees into our new Shell Rotella Haul of Fame and celebrating their contributions to the touring industry."
