Evanescent,fragile,sensual and delicate,the silhouette of butterflies always inspired fairy tale moods.Their pulsing dance in a flower field and the deadly attraction to light inspired the story of exuberantly floral Madly Kenzo scent.
Perfumer Aurelien Guichard imagined for the new Kenzo perfume an explosion of heliotrope,a rarely used ingredient in perfumery.The heliotrope heart was matched with fresh orange blossom and rose deep notes.Woody cedar,sweet vanilla and intoxicating incense form a base for this fragrance that immortilises the most evanescent of creatures caught in stasis.
Madly Kenzo's flacon(Madly Kenzo Eau de Parfum and Eau de Toilette)is a piece of art in itself.The fluttering butterfly's wing inspired famed architect Ron Arad to concieve a graduated pink colored glass recipient.The image of Madly Kenzo Lepidopteran campaign is Amber Anderson,encircled by a crown of colorful butterflies.
