US-based Boxed Water Is Better has introduced Boxed Water, an eco-friendly and BPA-free alternative to bottled water, to more than 400 Target stores nationwide from 4 May.
Target will offer 500 ml, 500 ml six packs and one liter cartons of Boxed Water in stores with premium water sets. The retailer will provide Boxed Water with in-store point of sale and merchandising support.
Boxed Water marketing vice-president Jeremy Adams said: "Target's design-driven and environmentally friendly consumer is an ideal fit with Boxed Water.
"With the addition of this important retailer, Boxed Water is now available across a wide variety of retail channels including Natural, Club, Convenience and Mass. We are confident that our convenient, sustainable alternative to bottled water will resonate with the Target shopper."
The company claims that Boxed Water was started with the idea of creating a bottled water brand that is kinder to the environment and gives back.
The Boxed Water container is far more sustainable than plastic bottled water. About 76% of the box is from a renewable resource, trees. We ship our boxes flat to our filler which is significantly more efficient compared to shipping empty plastic or glass bottles to be filled, claims the company.
