UK-based juices and smoothies producer Fruitapeel will fill its Cracker Drinks on an Elopak S-PS80 High Aseptic filling machine. Volumes are set to reach six million cartons annually.
Cracker's range includes five juice-drink products, three juice products and Still & Cloudy lemonade.
According to the Norwegian liquid food packaging company Elopak, the product will be filled at Fruitapeel in 1l Pure-Pak Curve cartons, with the added curved panel giving new look to the pack.
Fruitapeel managing director Terry Haigh said aseptic juice producers had to go outside mainland UK for gable top till date.
"Cracker saw the logistical benefits, both cost and environmental, and the opportunities of British-based production," Haigh said.
The new pack is said to form part of a comprehensive brand review. Production of Cracker Drinks in the new cartons is set to begin in April 2013.
