In order to create a coherent brand image, Appartement 103 worked on the entire range line, developing new graphics and a new bottle shape.
Marc Savary, creative director, Appartement 103, said the lines defining the shoulders of the bottle were raised, and the foot of the bottle was given a more solid appearance.
“Every aspect of the label was revamped, from the cut-out shape to the logo, brand icon and strong bright colors, in order to raise the brand’s profile and help its quest for success even further.”
Source:
http://www.packagingnews.co.uk/design/new-packs/appartement-103-redesigns-azerbaijani-beer/
