Coffee importing and roasting company White Coffee has announced plans to launch a new line of coffee products in 12oz packages.
The new natural and organic coffee varieties will be offered in a 'single cup brew' packed in a recyclable container compatible with the Keurig system.
According to the US-based company, the cups have been designed in a new style using recyclable filters. The coffee can be dispensed through the sides and not just through a punch hole which is available in the bottom of the plastic cup.
The new packaging, which will be available in retail outlets nationwide, features the White Coffee roaster logo on a green and white bag.
The lines are expected to complement the existing coffees, organic, Fair Trade and teas offered by the company in various sizes and packaging.
White Coffee will offer its eight single cup brews in a recyclable cardboard box.
