Taiwan-based LED packaging house Everlight Electronics has begun to tap the China market for its own-brand LED lighting products through setting up a marketing subsidiary in Shanghai in February 2013, eastern China, according to the company.
Everlight began to sell LED lighting products in the Hong Kong market at the end of 2011, with the retail network expanding from 40 outlets initially to 160 ones currently, the company indicated.
As continued price drops have driven market demand, the China LED lighting market is expected to take off in 2013 and Everlight will initially focus on marketing of office-use LED light bulbs and tubes, the company indicated. Everlight will later extend marketing to LED bulbs and tubes through sale at retail stores in China, the company noted.
Everlight expects the proportion of consolidated revenues for LED lighting products to rise from about 10% currently to 15-20% for 2013. The company expects consolidated revenues for the first quarter of 2013 to increase on quarter and those for the second quarter to slightly grow sequentially.
