Hydrapak has brought aboard Jordan Phillips as the hydration brand's new director of sales focusing on consumer products.
Phillips has a decade of executive management and consulting experience working with companies including Gregory Mountain Products, Overland Equipment and, most recently, Levi Strauss and Co., where he consulted on globalization and merchant business for the Americas.
"Jordan has longstanding retail relationships and strong customer-oriented business practices—critical for our overall growth" Hydrapak president and CEO Matt Lyon said in a statement.
Said Phillips: "I could not be more excited to be joining a company with a history of innovation and creating leading hydration technologies. Hydrapak is entering a new phase of the business with its first-to-market products like the SoftFlask, and I think retailers will be energized with the new opportunities we're bringing to the table."
