JCP Announced The Launch of a New Back-to-School Marketing Campaign

Underscoring its commitment to fit every shape, size, color, wallet, style and occasion, J. C. Penney Company, Inc. (JCP) announced the launch of a new back-to-school marketing campaign that celebrates self-expression, showing how the perfect fit inspires kids to stand out and feel one-of-a-kind. The campaign kicks off today with two television spots, "Stand Out" and "My Fit," as well as a Hispanic marketing spot, to showcase how JCPenney merchandise lets kids and teens reflect their personalities and express themselves.

"From students heading back to school to women refreshing their wardrobes and homes for fall, everyone is looking for an opportunity to express their individuality, creativity and distinctive style this season," said Deb Berman, senior vice president of marketing for JCPenney. "At JCPenney, we`re committed to helping each customer find the look that fits them best -- so they can take on the playground, the hallway, even the boardroom in style."

Back-to-School Style for Kids.and Mom!
When shopping at JCPenney, kids can get the looks that are "so them" while Mom gets the satisfaction of taking care of her family at a price that fits her wallet. With a vast selection of apparel and accessories from private and national brands such as Arizona, Xersion(TM), Levi`s, Nike, Disney, Flirtitude and more, along with beauty offerings from Sephora inside JCPenney and jcp salon, JCPenney offers a truly one-stop-shopping destination for back-to-school.

Additionally, JCPenney continues to be a leading retailer for denim, special sizes and school uniforms - all key categories for the back-to-school season. College-bound students can also find a selection of dorm décor and accessories from the "Dorm Life" shop, available in-store and online.

Back-to-school is also a great time for mom to update her fall wardrobe with brands like Liz Claiborne, a.n.a, Worthington, Ambrielle and St. John`s Bay.