ThinFilm Electronics has partnered with Constantia Flexibles, a manufacturer of flexible packaging and labels, to offer smart packaging solutions to the beverages market.
The firms have agreed to jointly deliver pressure sensitive labels based on Thinfilm's NFC OpenSense technology for consumer engagement and mobile marketing applications within the beverages industries.
As part of this effort, Constantia placed a 6-figure unit order with Thinfilm for NFC OpenSense.
ThinFilm said that the partners are now working to create key manufacturing and application processes for integrating NFC OpenSense technology into wine, spirit, and beverage labels as well as flexible packaging for consumer packaged goods (CPG).
Constantia Flexibles Label Division executive vice president Mike Henry: "Constantia Flexibles is excited to help bring Thinfilm's NFC OpenSense technology to the label marketplace.
"We have been collaborating with Thinfilm for over a year and are convinced our companies share an innovative DNA that will lead to real market differentiation."
The NFC OpenSense thin, flexible labels are designed to detect both a product's "factory sealed" and "opened" states.
Each of the uniquely identifiable tag can be combined with a custom app and cloud-based software to enable for a item-level communication to a "market of one."
Thinfilm CEO Davor Sutija said: "We look forward to leveraging Constantia Flexibles' expertise in order to optimize processes for the integration of NFC OpenSense into packaging and make this powerful technology accessible to their clients."
