Fresh food network FoodLink has acquired Truetrac,a mobile traceability solution provider for growers,harvesters,packers and shippers of fresh-packed products to provide online traceability data to customers.
The group will be an integrated network for produce traceability which will connect and manage the flow of planning,harvesting,packing,order management,exporting,importing of the crop from farm to the market.
Through this solution,retailers and wholesalers can collect good quality products,reducing the inefficiencies in the supply chain as well.
Truetrac CEO Ray Connelly remarked that the acquisition will bring product visibility to the customers,which is a major challenge in the industry.
FoodLink is a$10bn supply chain network of fresh goods featuring about 2,000 companies which include grower-shippers,carriers,retail grocers and wholesalers.
