Leviton has received tED Magazine's "Best of the Best Award," winning Best Product Launch by a Major Manufacturer for its 2012 launch of the Zipline Lighting Retrofit Solution. The prestigious award was presented to Leviton at the National Association of Electrical Distributors (NAED) annual AdVenture Conference in Chicago.
The Zipline system was strategically delivered to the industry via an integrated marketing campaign that included all traditional print and electronic marketing elements, plus live, in-person and online video demonstrations. According to the Best of the Best Judges, "This comprehensive presentation worked as a solution to a problem. It made sense all the way through the channel-from distributor to contractor to end-user."
"It is a great honor for our efforts to be recognized by the industry and this respected panel of experts," said Peter Kleinman, Director of Marketing for Leviton's Distribution channel. "The Leviton distribution marketing team and our entire company focus on delivering ongoing value and support to our most important distributor partners."
tED Magazine's Best of the Best awards program honors marketing excellence and recognizes creativity within the electrical industry in companies of all sizes in a number of marketing/ communication categories. Entries are judged on their overall effectiveness and creative impact by an independent panel of marketing and industry professionals secured by the magazine. Judges are from both within and outside the electrical industry. Each judge scores the entries based on the same criteria, and not directly against other entries through a cumulative point system.
Leviton has been a longtime supporter of the NAED with many decades of mutual collaboration and success. Earlier this year, Leviton hosted both NAED's 100 Women in Industry Conference and the NAED Branch Manager Bootcamp at Leviton's global headquarters in Melville, New York.
About Leviton
Leviton is the smart choice, providing the most comprehensive range of solutions to meet the needs of today's residential, commercial and industrial buildings. Leveraging more than a century of experience, Leviton helps customers create sustainable, intelligent environments through its electrical wiring devices, network and data center connectivity solutions, and lighting energy management systems. From switches and receptacles, to daylight harvesting controls, networking systems, and equipment for charging electric vehicles, Leviton solutions help customers achieve savings in energy, time and cost, all while enhancing safety.
