Ren Clean Skincare is set to introduce Atlantic Kelp and Magnesium Body Wash in a recycled bottle containing reclaimed ocean plastic, as part of its clean to planet initiative.
The skincare brand has collaborated with recycling innovator TerraCycle to develop a new recycled bottle containing 20% reclaimed ocean plastic.
From late summer this year, the Atlantic Kelp and Magnesium Body Wash will available in a bottle made with new hybrid 100% recycled plastic, of which 20% is collected by global NGO’s from oceans, beaches, rivers, lakes and the banks of waterways.
In time for Earth Day 2018, the skincare brand has also announced that it intends to become a zero waste brand by 2021.
To further decrease the environmental impact of the Atlantic Kelp and Magnesium bottles, the current pump that contains a metal spring is also replaced with a metal-free pump.
By early 2019, the skincare brand is planning to introduce its other products such as hand and body lotions in the new hybrid recycled/ocean plastic packaging.
As per the recent study published in the journal Scientific Reports, the Great Pacific Garbage Patch (GPGP), a tremendous mass of plastic waste floating between Hawaii and California, is four to 16 times larger than previously estimated and contains in excess of 79,000 tons of plastic over an area of 1.6 million km².
TerraCycle CEO and founder Tom Szaky said: “The problem of plastic in our oceans and on our shores is a monumental one and we are happy that REN Clean Skincare has chosen to partner with TerraCycle to create a bottle from 100% recycled plastic - including reclaimed ocean plastic*.
“In addition to being 100% recycled, the new packaging will be easily recyclable on the backend reinforcing REN Clean Skincare’s commitment to their goal of becoming a Zero Waste brand.”
Ren Clean Skincare CEO Arnaud Meysselle said: “We call upon the beauty industry to take all necessary actions to reduce packaging waste for the health of our planet.”
