Dongfeng First Overseas Dealers Conference was held in Shanghai on April 22nd, 2015. During the meeting, Dongfeng released their overseas marketing structure, 2015 overseas business plan, 2015 overseas sales plan and 2015 overseas after-sales and spare parts plan.
Dongfeng Commercial Vehicle Company GM Huang Gang said that their overseas business enter a new stage since the founding of Dongfeng Commercial Vehicle Company, and they have optimized the overseas marketing organization. And in the nest phase, they will focus on overseas business plan to boost Dongfeng to enter international stage.
Dongfeng Commercial Vehicle Company deputy GM Jean-Noel Thenault, assistant to GM Liu Licheng, together with 39 Dongfeng dealers from 17 countries and regions attended the meeting. And Jean-Noel Thenault delivered a speech on Dongfeng Commercial Vehicle Company overseas strategy.
Dongfeng Commercial Vehicle Company deputy GM Jean-Noel Thenault
Jean-Noel Thenault said that the medium and long-term overseas plan is to make Dongfeng exports sales to take 15% among China truck export volumes, and Dongfeng become leading Chinese brands in the targeted markets. And Dongfeng strike new agreement with the international dealers, such as cooperation targets, organization structure, advertisement, performance evaluation, sales and after sales and competition.
It is learned that Dongfeng owns 400 dealers and 820 service stations in China, and they have developed 271 truck models for overseas markets and 176 of which are on sales. And they have made great improvement on their engineering vehicles on complete vehicle passage, braking ability, power ability, carrying ability etc.
