The primary and secondary limited edition design is styled on a retro Christmas jumper featuring Clydesdale horses. The rolled out to UK stores this week.
In addition, the packs encourage the message 'Celebrate Responsibly' and carries other responsible drinking messages including the importance of designating a driver, being considerate of others and drinking in moderation.
A bespoke Christmas 'Give Back' pack will also be launched in Asda.? Proceeds from the sale of this pack will be donated to RoadSafe, a UK forum for promoting and devising solutions for road safety problems.
Jennifer Anton, Budweiser UK marketing manager, said: "The holidays are a time to enjoy and celebrate great times and we wanted to take this opportunity to underline the importance of responsible drinking.? We have created this special Christmas pack to stimulate people to think about how they can enjoy great times responsibly."
