In 2013 SRAM will sponsor and supply one of the world's top women's road racing teams. Specialized-lululemon.
The team is built around a nucleus of veterans and neo-pros that collected over 60 wins in 2012. SRAM will provide for the team's drivetrain needs for road and time trial.
"We look forward to working with SRAM in 2013, and riding on SRAM Red. SRAM not only delivers technical performance on the bike but the staff also offers excellent service and as a company they are big believers in the potential for women's cycling. It's important to us to work closely with companies that support our goal to help grow the sport," stated team owner Kristy Scrymgeour.
Source:
http://www.bicycleretailer.com/industry-news/2012/12/24/sram-sponsors-specialized-lululemon-team
