Bike advocacy group Bikes Belong has signed with Verde PR & Consulting, a Colorado agency that represents several major brands in the bike and outdoors industries.
Verde will provide public relations services for the Bikes Belong Coalition and its projects including PeopleForBikes.org and the Green Lane Project.
“Bikes Belong is excited to be represented by a seasoned agency such as Verde,” said Bruno Maier, senior vice president of Bikes Belong. “They are very reputable within the outdoor and bicycling industries, and they will be instrumental in generating awareness of our efforts and sharing our stories nationwide. We look forward to a long-term partnership.”
"It’s a very fulfilling and motivating opportunity for every single member of the Verde team,” said Kristin Carpenter-Ogden, CEO and founder of Verde.
“Our work will bring growth to the bicycling industry and our relationships, creativity and reach will create the awareness and education needed to successfully get more people on bikes, more often and to improve bicycling access across the country.”
Verde has offices in Jackson, Wyoming, and Durango and Boulder, Colorado.