Trade Resources Industry Views Woolworths Expands Its Private Label Ice Cream Offerings

Woolworths Expands Its Private Label Ice Cream Offerings

Woolworths has expanded its private label ice cream product range.

Woolworths Expands Its Private Label Ice Cream Offerings

Australian Woolworths supermarkets are now selling the following new ice creams:

  • Apple Tumble  500ml tub – apple flavoured ice cream with a sweet apple sauce swirled throughout and biscuit crumble
  • Aussie Caramite 500ml tub – caramel ice cream with a small amount of vegemite flavour
  • Nuts About You  500ml tub – caramel chocolate ice cream with roasted peanuts and caramel
  • Popcorn Date Night 500ml tub – caramel ice cream, caramel and a small amount of pepper and chocolate coated popcorn
  • Creamy Rainbow 2 litre tub – caramel flavour ice cream with rainbow coloured swirl appearance
  • Creamy Vanilla Blueberry – vanilla flavoured ice cream with a blueberry sauce mixed throughout
  • Cookies and Cream Ice Cream Sandwich 4 pack  – cookies and cream flavoured ice cream is placed between two chocolate flavoured biscuits
  • Vanilla Ice Cream Sandwich 4 pack – vanilla flavoured ice cream is placed between two biscuits

The new products will join a large variety of ice cream products sold under Woolworth's private labels.

All of the new ice creams have received either a 2 or 2.5 rating on the Federal government's health star rating system.

Pricing starts at $3.00 for the ice cream sandwich products.

Source: http://ausfoodnews.com.au/2015/08/26/woolworths-expands-its-private-label-ice-cream-offerings.html
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