Power management company Eaton today announced that its Cooper Lighting division’s Halo line of recessed, track and surface lighting products has been named the preferred choice in the Lighting category in Remodeling magazine’s 2013 Brand Use Study. Sweeping all four surveyed categories, Remodeling readers named Halo as a leader in brand familiarity, brand used in the past two years, the brand used most and the brand firms would consider using in the future.
“We are honored that the remodeling community has chosen Halo as their number one choice for lighting products,” says Mark Eubanks, president, Eaton’s Cooper Lighting division. “We continually work to understand our customers’ needs and to help them adhere to the changing energy landscape by providing a full range of reliable industry-leading technologies and services.”
The 2013 Brand Use Study, sponsored by Hanley Wood, LLC, publisher of Remodeling, and conducted by the independent research company Readex Research, provides an in-depth look at the product brands used most by readers. Specifically, the study researches respondents’ familiarity with, use of and opinions about brands in 52 product categories, and reports results on the top three manufacturers.
Readers were asked, with respect to the Lighting category:
1. Which brands have you heard of?
2. Which brands have you used in the last two years, including brands you subcontracted with others to install?
3. Which brands does your firm use most often?
4. Which brands would your firm consider using in the future, not including those you’ve used in the past two years or used the most?
A total of 84 percent of all respondents identified Halo as a brand they have heard of, while 71 percent also named the brand as the brand they most frequently used in the past two years. In addition, 29 percent named Halo as the brand used most often among all manufacturers – more than double the closest competitor at only 12 percent. Finally, when asked which brands they would consider using in the future, 75 percent of respondents chose Halo.
