Global canmaker Rexam has provided new can solutions for British craft beer brand Hobsons’ The Hat Collection.
The company offered WeCan Solutions for Hobsons' beer range, including The Skimmer, The Explorer and The Stove Pipe.
Hobsons' beers are available in 30cl cans, which were manufactured at Rexam's Wakefield plants.
The new cans feature Hobsons logo with each beer named and designed around a different hat's personality.
Rexam said the bold and bright designs reflect the different flavour profiles of the beers and are finished with a matt over varnish to give a premium look.
Hobsons Brewery commercial director Reuben Crouch said: "We first met Rexam at a craft beer masterclass in 2015, where we were educated on the benefits of the aluminium can as a packaging format.
'As a global can maker, we were really impressed with the support and services they offer to smaller craft brewers like us."
Rexam key account manager Corina Maeting said: "The craft beer sector is key for us at Rexam. We are dedicated to supporting smaller brewers to make the move to can."
