UK-based Royston Labels has announced the addition of a new opaque polypropylene (PP) film to its peel and read label materials range.
According to the company, the PP has increased opacity and enables the company to offer a peel and read label which completely hides any text printed beneath the outer-surface layer.
The material is suitable for booklet construction and can be decorated in exactly the same way as other PP films. It can also be used as a single layer label to mask unwanted visuals below.
Royston Labels managing director Paul Clayton said the opaque material, which is a complement to the company's material stock, allows it to help brands overcome the aesthetic challenges they face when using peel and read labels.
"This is a tangible example of our continuing drive to improve our offering," Clayton said.
Peel and read labels are fabricated from PP films and are comprised from a decorative top layer which can be peeled away from the base to reveal information printed on the inside.
The new material suits many applications, especially within the pharmaceutical, OTC healthcare and cosmetics industries.
Image: Royston Labels' PP film material can be used as a single layer label to mask unwanted visuals below
