Constantia Flexibles has launced a new offering to facilitate digital communication and marketing opportunities in the food and pharmaceutical industries.
Constantia Interactive is a new solution, which will provide customers with a multitude of digital communications and marketing opportunities.
With Constantia Interactive, the companies can take on printing and implement contents, as well as manage data.
The new solution combines digitally readable packaging material with a digital platform for data management and offers smartphone app to be used for various customer needs.
The digital features range from purely informative to contests that can be individually selected by the customer.
Constantia Interactive app will provide patients with adequate information about pharmaceutical products.
The chat bot enables patients to ask individual questions about the product, which may not be easily solved by the packaging insert.
The package insert can also be accessed in a digital format through the app. With the support of the search function, the text can be combed through for a certain term or terms and the font size and language can also be adjusted.
Constantia Interactive can identify counterfeit products through digital anti-counterfeiting identification such as watermark or another digitally readable code.
The consumer scans the packaging for a variety of identifying features such as image analysis, digital watermark, radio frequency identification (RFID) tags by using a smartphone app developed specifically for each brand.
Constantia Flexibles CEO Alexander Baumgartner said: “Besides protection, the role of packaging is also to attract the attention and the interest of consumers.
“With Constantia Interactive, we provide a packaging feature that is an important marketing tool, one that meets the needs of the end customer and supplies additional information in a simple way.”
