When Bay Area-based 21st Amendment Brewery moved into its massive, 95,000-square-foot brewing, production and world headquarters facility in San Leandro, California, in 2015, the craft-beer-in-cans pioneers knew they had room to spread out and try something new.
First out of the hopping, new facility: Toaster Pastry India Style Red Ale, in eye-catching, 19.2-ounce cans from Ball Corporation.
"San Leandro offers us room to experiment with new recipes and can sizes," says Elizabeth Reyes, marketing specialist for 21st Amendment. "Toaster Pastry's name is a tribute to the former Kellogg's factory space we now call home, and Ball's distinctive can size emulates a bomber-size package in a more portable and sustainable metal container."
Biscuit malts give Toaster Pastry a slightly nutty, crust-like flavor, while pale ale and dark crystal malts create the mouthfeel and flavors of strawberry jam. Toaster Pastry is available year round in the 26 states where 21st Amendment beers are sold.
"Today's consumers, particularly active millennials who love craft beer, view cans as a convenient, portable and sustainable package that can go anywhere they go while protecting the beer inside from oxygen and light," said Bruce Doelling, vice president, sales, for Ball's North American metal beverage packaging business. "21st Amendment continues to blaze its own trail with a unique, 19.2-ounce can for a unique, tasty beer."
Reyes notes that 21st Amendment is already determining what its next 19.2-ounce beer will be, and expects the unique can to be a year-round package that will contain new beer recipes and seasonals.
