Jimmy's will be putting its new packaging in Tetra Prisma Aseptic 330ml cartons with the new re-sealable DreamCap. ?
The range will be packed in the UK by contract packer Framptons and will be the first time a product in this format will be packed in the UK.
Jimmy's decaf coffee, along with original and 'skinny' versions of the drink, is available in the new format in Waitrose, Ocado and WHSmith travel sites.
Jim Cregan, the founder of Jimmy's Iced Coffee, said: "We want our drinkers to be able to take a Jimmy's Iced Coffee break at any time, and the packaging type plays a big part in making that possible.
"This drink can be bought and enjoyed throughout the day; it can be popped in your bag, and enjoyed on a road-trip, outside on a picnic with friends, or if you are just looking for a quick pick-me-up. However people are choosing to take a break from their busy lives, this pack offers perfect convenience. Alongside awesome branding, people are sure to recognise the product's fun persona."
'Dynamic British business'
Mike Jarvis, Portfolio Manager at Tetra Pak, said: "We are really excited to be working with a dynamic British business like Jimmy's to pack such a fantastic range in our cartons.
"Like Jimmy's Iced Coffee, our ergonomically-designed Tetra Prisma Aseptic carton has been created with the modern, on-the-go consumer in mind.
"The shape and weight of the carton makes it easy to grip and carry with no unnecessary bulk. Our DreamCap screw cap makes it is easy to open and re-seal, and the opening itself has been sculpted to provide the most comfortable, smooth drinking experience ever."
Allan Staples, commercial director at Framptons, said: "The new line offers an exciting opportunity for Framptons, as the first contract packer able to offer this in the UK we are looking forward to working with our existing customers as well as other brands that might be interested in the new packaging format. With more people drinking on-the-go products, new innovative packaging formats were needed to meet this demand."
